One of the largest vacation rental companies improved back end operation using Virtual Assistants.

Results at a glance

Organic customer visits

Increased by 40% every quarter

Digital marketing cost

Reduced by 20%

Properties added to program

100,000 identified by TransForm within first three years.

The company provides services to high-end niche travel segments like city-centre studio, cosy ski chalet or a sprawling beach house.

Background

Founded in 2007, the company has listed more than 300,000 properties in 179 countries on its portal. Its headquarters is in Boston, Massachusetts, United States. The company provides services to high-end niche travel segments like city-centre studio, cosy ski chalet or a sprawling beach house. It is also the largest travel community in the world, with 20 million members and over 50 million reviews and opinions. The listed properties have an opportunity to expose themselves to more than 260 million unique monthly visitors.

Challenges

Maintaining the back end operation for such a huge worldwide portal involves many challenges, including: List Building Building a global list of available vacation rentals. Maintaining and building a list of customers with their accommodation and country preferences. Finding suitable vacation rental properties owned by individuals / direct owners. Marketing Developing a system to target customers with similar interests across different markets. Creating and managing marketing strategies which were tailored to individual markets, and designed to increase the conversion to sales rate. Updating keywords for the targeted countries regularly. Conducting competitor research for each market (keywords, bids, other details) Increasing web traffic organically.

Solutions

Online Research Services

TransForm provided a team to conduct web research and create a valid global list of vacation rental properties.
Several distinct categories of vacation properties are required by the client. TransForm conducts the research to identify those property types.

Digital Marketing Services

We provided a SEO Analyst to perform continuous keyword research and to identify new long tail keywords for each individual country.
We created marketing strategies which were unique to each country and customer type.
We perform detailed competitor analyses, identify campaigns and ad copy specific to each market, and provide weekly reports of competitor activities to our client.
We adapt our client's strategies accordingly.

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Results

Four million vacation rental contracts executed since the engagement with our client began.
Operating cost reduced by 60%.
Organic customer visits to the portal increased by 40% every quarter.
Digital marketing cost reduced by 20%.
100,000 suitable properties identified by TransForm within first three years.

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