Results at a glance
Increased by 40% every quarter
Reduced by 20%
100,000 identified by TransForm within first three years.
The company provides services to high-end niche travel segments like city-centre studio, cosy ski chalet or a sprawling beach house.
Founded in 2007, the company has listed more than 300,000 properties in 179 countries on its portal. Its headquarters is in Boston, Massachusetts, United States. The company provides services to high-end niche travel segments like city-centre studio, cosy ski chalet or a sprawling beach house. It is also the largest travel community in the world, with 20 million members and over 50 million reviews and opinions. The listed properties have an opportunity to expose themselves to more than 260 million unique monthly visitors.
Maintaining the back end operation for such a huge worldwide portal involves many challenges, including: List Building Building a global list of available vacation rentals. Maintaining and building a list of customers with their accommodation and country preferences. Finding suitable vacation rental properties owned by individuals / direct owners. Marketing Developing a system to target customers with similar interests across different markets. Creating and managing marketing strategies which were tailored to individual markets, and designed to increase the conversion to sales rate. Updating keywords for the targeted countries regularly. Conducting competitor research for each market (keywords, bids, other details) Increasing web traffic organically.
Online Research Services
Digital Marketing Services