The company provided wide range of special deals and offers in short and long term accommodations – for both service and other types of apartments.


Founded in 1999, the company provides a variety of online travel agency services, including accommodations, conferences, tours, cruises and car hiring. In the online travel service industry, offers and deals play a crucial role in sales generation. Our client provided a wide range of special deals and offers for its services, including short and long term accommodations.


Identifying and responding to the ever-changing pricing, marketing and campaign strategies of its competitors Managing room inventory, availability, and all other relevant information


Online Research & Inventory Management Services

  • TransForm provided solutions to enable ongoing monitoring of competitor prices.
  • Systems and controls were employed to keep prices in check after comparing with competitor websites.
  • TransForm’s team also managed room inventory, availability, and all other relevant information.

Digital Marketing Support Services

  • TransForm helped design a detailed offer for every campaign of the client after comparison with competitor campaigns.
  • We also designed a system to identify when such campaigns were most effective and ran them accordingly.
  • A tracking system was developed for campaign expenditures, to ensure they did not exceed the company's marketing budget.


  • Hotels that are price-monitored by TransForm have increased to 35-40 from 10-15 initially.
  • Client's marketing cost reduced by 20%.
  • The paid search campaign conversion ratio improved by 20% in response to competitive pricing strategies.

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