In e-commerce, growth or chaos is predicted on the back-end systems. SKU management is really the backbone of any e-commerce business, and thus it's never looked at until a mess occurs: inventory accuracy problems, customers complaining about late shipments, and penalties from platforms.
In this case study, we will take you through how we took over SKU management for an apparel brand and, within 30 days, transformed the entire product catalog using structured processes, smart tools, and expert back-office support.
What is e-commerce?
Electronic Commerce or E-Commerce is a process of buying and selling goods and services over the internet. This method of conducting transactions via electronic means comprises thousands of businesses in B2B and B2C segments. The following are the various types of e-Commerce:
Given their vast number of types and platforms, backend operations like SKU management, data entry, and product information enrichment must be in good shape to facilitate scale and accuracy.
Our client, a fast-growing apparel e-commerce business, was facing
They adopted a subscription-type model selling limited-edition apparel collections each month. Product discovery, however, was a big issue due to tags not being there, missing sizes, or wrong descriptions.
The client came to us to provide a turnkey e-commerce solution for SKU optimization, data correctness, and product visibility.
We followed a 2-phased, data-driven approach supported by remote back-office teams and robotic process automation (RPA), wherever possible.
1. SKU Standardization
We started off with the question: What is a stock-keeping unit?
A SKU is essentially any given identifier that is unique to every variation of a product (color, size, style). Considering this, our objective is to
2. Product Information Enrichment
Poor listings simply bring with them high bounce rates and low conversion. Our team went through
This product information enrichment bettered UX and improved search visibility from platform to platform.
3. Product Catalog Management Overhaul
The catalog management team reclassified thousands of products into structured categories. They also:
Multi-Vendor Marketplace Pro was also integrated for more efficient handling of third-party seller uploads.
4. BackOffice Support Services
The tasks like manual uploads, audits, and syncing were handled by our data entry team remotely. Tasks included:
Our team, trained for data entry remote jobs, applied templates and automated error checking, which helped reduce human error.
A visible difference in the metrics was observed within 30 days:
Catalog Errors 300+ <10
SKU Mapping Accuracy 62% 99.8%
Time to Upload New Products 72 hours <6 hours
Product View-to-Buy Ratio 1.7% 3.4%
Customer Complaints (Returns due to wrong item) High Near Zero
If you're thinking about launching or growing an e-commerce business, here are some backend recommendations:
1. Invest in Good SKU & Catalog Management
A clean SKU, scalable SKU system helps to clarify confusion and enables you to take advantage of inventory and analytics.
2. Hire a Remote Team
Hiring an internal team for catalog/data entry upkeep is expensive. With a remote team, you save time and again have remediation support around the clock.
3. Implement Robotic Process Automation
RPA software saves time by doing tasks automatically, like adding descriptions of various products or updating inventory across various systems.
Ensure You Understand the Right E-commerce Model
Are you creating a B2B e-commerce solution? Or a drop shipping store? Or a subscription-based model? Whichever backend structure is fundamental, keep it straight so you know how to move forward.
Don’t Ignore Product Information Enrichment
Product content is at the center of trust, conversion, and SEO. Bonus: Smart keyword utilization, properly sized images, and always including materials, sizes, and benefit information.
What does data entry for e-commerce entail?
Data entry support is done on online platforms in e-commerce to enter and administer the data, information, prices, product inventory, and metadata used to manage the online e-commerce catalog.
The level of back-office support will depend on numerous operational tasks, which can include
When you hire a dedicated (or remote) team of professional data entry agents, you limit (and possibly even eliminate)potential errors, improve your catalog management and operations, and, most importantly, free up your artisans and development team to focus on growing the business.
We all love the glitz of branding and the shiny front-end design, but the real magic happens behind the scenes, with operational excellence. This e-commerce apparel brand was able to
All due to its SKU, catalog management, implementation of product information enrichment, and superior back-office data support.
No matter whether you are a solo founder launching drop shipping store, a D2C brand seeking to build a subscription model, or a large scaling a B2B eCommerce setup, one thing to remember is:
'What ever happens behind the operations is just as important as what your customer see.'
Provide you with the services and expertise to manage your SKUs, data entry, or e-commerce catalog while you focus on growth/marketing and building your brand.
Start your 30-day transformation journey today.
Help to grow your e-commerce business with efficient, accurate, and scalable backend support.
Trust TRANSFORM Solutions to be your partner in operational transformation.
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