We live in a highly digitalized economy today. The pandemic accelerated the pace of the digital revolution forcing companies to adopt new business models to sustain as well as thrive.
These newly emerged business models are targeted to cater to changing customer needs, focus on delivering maximized customer value, minimize customers' pain areas, and have a huge impact on consumers' life.
These game-changing business models exist in a highly competitive economy. While, businesses have access to large amounts of data, accurate and actionable insights remain elusive.
Developing business models due to digital disruption requires insights to launch, grow, and evolve. At the same time, meeting changing customer demands can turn to al opportunity as well as a challenge. Market research helps businesses to build and sustain competitive advantage.
Across the globe, businesses are adopting digital technology to serve their consumers better. From mobile payments to fintech, in-store pickups, to contactless commerce, new opportunities have emerged.
Effective integration of technology with sound business practices improves customer experience. Further, it drives better and quality customer service and saving on operating costs. Market research allows companies to identify, learn and gain mileage from new and emerging trends.
The digitally connected world today has several challenges. Desk Research provides a thorough understanding of a market's size, opportunities and risks.
Secondary market research and desk research helps business address challenges and open doors to strategic opportunities.
Desk Research is the systematic collection, study and analysis of secondary market information obtained from publicly available sources. It is consolidated into a comprehensive report that reflects the prevailing market situation.
Here are the business areas that can be addressed by desk research:
Desk research should be conducted before a product launch in a new market, before expanding an existing product range, launch of a new advertising campaign or launch of a new product in an existing market.
Desk research should be conducted regularly to gauge change in market conditions, tracking change in demand and activity of competitors.
TransForm Solutions has worked for many of the worlds leading companies to deliver business-building insights. Our qualified and experienced researchers provide desk research, secondary research, data solutions, and competitive analysis to give you a picture of your target market, your business, as well as your competitors.