5. Eliminate homepage sliders if possibleA number of e-commerce stores use homepage sliders to make their web stores more attractive. While they may enhance the visual appeal of a website, they tend to slow down a website and cause optimization issues. Shopify recommends eliminating sliders altogether, and put a well-thought out hero image in its place.What you should do: What you really need to do is follow UX best practices as advised by Shopify, and implement a hero image with a clear call-to-action (CTA). If you really want to keep sliders on your homepage, do not keep more than two or three slides.Keep your website in top form for holiday rushAs you can see, there are a number of things you can do to optimize your Shopify store. Firstly, make sure that you optimize your reviews to market during holiday season. Second, use a content delivery network to enhance speed and performance of your web store. Optimize your website for mobile performance and eliminate issues with Liquid, if possible. In addition, eliminate sliders altogether so that your website loads quickly. As holiday season brings in new customers from around the world, it makes sense to keep your website in top form.